Don't Sell Your Format / Sell Your Content - Marketing Online Live 2.0
Posted on 1:51 am by Paul ColliganAlex Mandossian and Paul Colligan discuss the need to move from being "known" for your format to being "known" for your content. It's a major theme in Podcast Secrets 2009 and strong meme for a syndicated world.
Links: Podcast Secrets 2009 | Virtual Seminar University
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Episode: 02003
1 Comment »
April 14, 2009
karen purves said:
Great episode, thanks!
I am really pleased to hear you talking about content as, I too, think it's about content and am developing a programme for small businesses to take their content and become market leaders. To be launched in May 2009.
Look forward to hearing how you see this unfolding from your perspective