Why We Twitter - Marketing Online Live #71

Posted on 12:26 am by Paul Colligan

In this episode of Marketing Online Live, Paul Colligan and Alex Mandossian talk Twitter (Alex is Twitter.com/AlexMandossian and Paul is Twitter.com/Colligan), the idea of rapid informal intimacy, Orbitz and more.

Links: Alex at Twitter | Paul at Twitter | Ezine Articles | The Orbitz Blog Post

Episode: 71

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September 25, 2008

David Bain said:

Hi Guys

Excellent podcast.

I'm in the process of reinventing my Internet marketing strategy product and I'm in the process of trying to put together a simple set of Twitter guidelines for business.

I'd like to leave a few thoughts…

Firstly, I really like the idea of Twitter being described as an intimate communications medium - I think that's a perfect description. However I'm not convinced that 'informal' is appropriate for all users. Surely businesses can still get a lot out of Twitter without having to deviate from a specific topic of conversation? Maybe not - what are your thoughts?

Secondly, I thought the description of Facebook as being a database of intentions really hit the nail on the head. I thought that the same analogy could be given to Twitter by calling it a 'database of inferred intentions'.

Lastly, I haven't got involved with a Twitter strategy to-date, although that is going to change over the coming few months. I know that most people seem to have a Twitter ID as their name, however I wasn't too sure how that would work if you have multiple businesses in different marketplaces. In your opinion would it be just as effective by using a brand name instead of a personal name for your Twitter ID?

Keep up the good work.

David

September 27, 2008

Ed said:

By tweeting things that I find funny, I've found that a lot of people react… telling me that even a small blurb can make their day. A lot of people in health care are burning out. I tweet to help them through it. Getting those responses help me through it. It's a real connection.

Surprising how there can be a connection 140 characters at a time :)

[…] This post was inspired by a Marketing Online Live Podcast  from Paul Colligan and Alex Mandossian […]

[…] This post was inspired by a Marketing Online Live Podcast  from Paul Colligan and Alex Mandossian. I Love Ed Dale in case you were wondering and hope he has a good sense of humour […]

October 20, 2008

Should You Twitter? | The Associate Reference (Pingback)

[…] My friends Paul Colligan and Alex Mandossian think so. They put together an excellent podcast (aka audio) on the topic. You can listen on their Marketing Online Live site. […]

October 22, 2008

Should You Twitter? (Pingback)

[…] My friends Paul Colligan and Alex Mandossian think so. They put together an excellent podcast (aka audio) on the topic. You can listen on their Marketing Online Live site. […]

[…] I'm just not getting the "Informal Intimacy" thing that Paul and Alex talkabout in their "Why We Twitter" Podcast.  Not yet anyway! […]

[…] My friends Paul Colligan and Alex Mandossian think so. They put together an excellent podcast (aka audio) on the topic. You can listen on their Marketing Online Live site. […]

October 10, 2009

Tom Smart said:

yes i agree getting thousands of followers is not really the answer
you need to be communicating two way via dms
or your just broadcasting into thin air