In episode 10 of the Marketing Online Live Podcast, Paul Colligan get's Alex Mandossian to walk through the Web conversion strategies (while giving SPECIFIC numbers on his amazing conversion rates) he implemented at the Women's Power Summit Website. Specifics include: the use of audio on a Webpage, a/b split testing, cookies and the experience, vomiting on customers and more. (Women's Power Summit is an event held the day before Big Seminar).

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