In this episode of Marketing Online Live, Alex Mandossian and Paul Colligan chat about the iPod as "defacto" standard for Podcast reception and what it means in the marketplace (and strategy wise, for anyone wanting to play seriously in this space). Should we even try any other product anymore? Did Apple "win" the game forever?
We'd be very curious to hear what you think about this concept. Please leave a comment or call in a voice mail response. And, obviously, we hope you can join us in Podcast Secrets this year.
Did Alex change his mind already in his call for the 5 minute Podcast? Listen to a fun bit of viewer commentary before Paul Colligan and Alex Mandossian talk the "contest model" of information product marketing and how it will get integrated into the 2008 launch of Podcast Secrets. Also of note in this episode of MOL, please join the Facebook Fans Page for Marketing Online Live.
In Marketing Online Live #61, Paul Colligan and Alex Mandossian chat about what they "want" from Podcasting in 2008. From Premiumcasting to Podcast Secrets - you'll find this chat to be fun look ahead. We'd love your comments on this topic as well. Call us, send an email or leave a comment below. We'd love to hear from you!
Microsoft has embraced Podcasting fully with the release of the Zune 2 (coming on) November 13, 2007. Paul Colligan and Alex Mandossian ponder the implications of Zune in Podcasting - specifically in relation to the world of information publishing. Is it as "big" of a deal as Paul wants to think it is?
In Marketing Online Live #58, Alex Mandossian and Paul Colligan talk dialogue marketing with the launch of the quiz associated with TeleseminarSecretsNow.com. Can you really add to your opt-ins by adding all these new options for distraction? This is a opt-in marketing model that is going to stick around.
In getting ready for (and dreaming about) Podcast Expo, Paul Colligan and Alex Mandossian chat about what they would like to see at the Expo that could make their "Podcasting lives easier." We'll give you a clue - it ain't a new microphone (or a new iPod).
In the midst of our big Black Box Beta Test, Paul Colligan and Alex Mandossian ask if the "Black Box" is in fact the razor we've been looking for, or the "Cable Box" for the Internet. The difference is very important.
